Deep Fritz 11 Chess Playing Software for PC *Just Released!*

Introducing the latest version of Deep Fritz, the program that played against Garry Kasparov in New York, and beat world champion Vladimir Kramnik. But dont be afraid - Deep Fritz will help you along during the game, with numerous sophisticated coaching functions, adjusting its playing strength to exactly match that of any opponent. It graphically displays threats and plans, and provides full opening statistics.For beginners Deep Fritz 11 will explain moves and positions, or warn you of dangers and of errors you are committing. Deep Fritz 11 also has instructive training modules and handicap levels. For experienced players Deep Fritz 11 has long been an indispensable advisor, helping them study their games and find new opening ideas. A database with more than a million games provides the basis for state-of-the-art analysis. With its Chess Media System Deep Fritz 11 brings the world's greatest chess players into your living room, in full high resolution video and sound and a synchronized graphic chessboard. Listen to Garry Kasparov and other top Grandmasters in full high resolution video and sound with a synchronized graphic chessboard while they explain important openings and ideas. Video run time: over 13 hours!Deep Fritz 11 makes it easy for you to play against other human beings any time, day or night. It provides you with a one-click connection to the largest chess community in the world, Playchess.com (1 year access). You can also watch great international events, broadcast live on the server, and discuss the moves with players and Grandmasters from all over the world. It is an experience you don't want to miss. System requirements:Minimum: Pentium 300 MHz, 64 MB RAM, Windows Vista or XP (SP 2), DVD ROM drive, Windows Media Player 9.Recommended: Pentium IV 2.2 GHz or higher, 256 MB RAM, Windows Vista, GeForce5 or compatible graphics card with 64 MB RAM or higher, 100% DirectX compatible sound card, Windows Media Player 9, DVD ROM drive.

Over the years, I've worked for companies that produce software in different ways:

1. For in-house use only

2. Pure custom development for hire

3. Enterprise software (for a customer) but with lots of customization

4. Mass marketed shrink-wrapped software (what you see is what you get)

I think that these various ways of producing software generate different development and project management habits. I listed them in that order for a reason... There seems to be a scale of behavior there.

On one extreme, the in-house software stream, you have the most captive audience you could possibly imagine: yourselves. When the product is done, you are bound and determined to use it no matter how it turns out. There's not a lot of risk that your own company is going to walk away and not use the product. The entire project was pre-funded, so there's no need to up sell, no revenue goals, and no financial downside to a product that is merely "ok".

On the other extreme, the mass marketed, shrink-wrapped product stream, there are all sorts of natural pressures in place that create this "survival of the fittest" kind of competition (which I believe is a good thing). If you don't nail the product, fewer people buy it in the first place (so you don't get paid), and those that do certainly don't make referrals to their friends and colleagues. Depending on price point, they can be very quick to up and walk away, never returning to purchase another product from your company. Ouch!

Here are some examples of the driving factors at work:

When you are the ones paying for development upfront, and only get to collect your checks (revenue) if the product is a success in the market, you are way more obsessive about pleasing your future customers. Yes, I know there's the "we want repeat business" motivator for custom software shops, but in my experience, it isn't a motivator to the same degree.

When you aren't being paid a support contract and every phone call or email question costs you time and money, I think you are way more motivated to make your product perform as advertised and be extremely easy to use.

When it's the actual end-user that is forking out the cash to pay for your product (versus the accounting/legal department of a big company who will never actually use the software) your focus is on pleasing the end-user, not the contract authority.

When your average sale isn't worth much (a few dollars), but you make your money on volume, every sale counts. There is less of a temptation to think, "What can we do just to get this (troubled) project signed-off on?!", and more of a bias towards, "How can we please (sell to) as many people as possible?"

All this to say that: I believe that the very best products are a result of the mass marketed business model. Only then do you really have the harshest "get good or die off" natural-selection type of environment, which keeps everyone on their toes.

In the contract software world, I have learned that the game is won or lost in the proposal and contract stage, not necessarily by the product itself. In the commercial software world (minus extraneous forces like monopolies), the game is won by the product.

I realize that not all software functions are generalizable enough to be mass marketed products, and software for hire is a legitimate business to be in, but for anyone looking to produce the best possible software products, study the mass market approach. If these guys have figured out how to survive in that harsh "only get paid if your product rocks" world, then we can all learn from them.

Craig Fitzpatrick is the founder and CEO of Devshop: http://www.devshop.com Devshop is a hosted project management application specifically designed for planning software projects, not planning weddings, or building roads - just software. Craig has a street smart sense for successfully wrestling software projects from the jaws of disaster, which he writes about in his blog: Uncommon Sense (for Software) http://www.uncommonsenseforsoftware.com/ Devshop is the 5th software company that has called Craig one of its fearless leaders.

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