Friday, April 3, 2009

software window: Newly tagged products at Amazon.com


Products on amazon.com which have been newly added to the tag "software window". Please note that product prices and availability are subject to change. Prices and availability were accurate at the time this feed was generated; however, they may differ from those you see when you visit Amazon.com

It's not uncommon for webmasters to be concerned that their web site is not getting enough visitors ("traffic"), especially from search engines. Aware of this problem, but unsure of the reasons for it, it's easy to start jumping to incorrect conclusions... "Perhaps it's because I haven't submitted to all the lesser known search engines?" or "Perhaps it's because I haven't submitted often enough?"

The reality however is somewhat different from the perception - while it was true that many web sites were underperforming in terms of search engine traffic, the reasons behind it were a little more complex. If you were to ask people to name as many search engines as they can, I think you would find most people could not name more than a handful, perhaps Google, MSN, Yahoo, Ask, Altavista, etc. (How many more can you name?) The reality seems to me to be that most searchers use only one or two of these search engines, and the amount of traffic from search engines is very closely correlated to how well your site performs in the results. In other words, coming near the top of the results on major search engines, for popular keywords that relate to your site, is more important than being listed in every conceivable search engine.

So what does that mean in practical terms? What are you supposed to do to get more traffic?

The first thing that I would suggest is to begin with keyword research (for example, by using Keyword Elite). The idea is to identify keywords that you will target. These should be keywords that describe your web site's content, that do not face excessive competition, but are also fairly popular with searchers. Obviously, you will want to mostly focus on your main keywords, but you should also identify a range of less popular but low-competition keywords (the "long tail") to target as well.

The next step is to adjust your site content. Make sure your most important keywords appear on your web pages, especially in prominent positions such as HTML Title and Header tags. Be careful however to avoid excessive repetition, as search engines can easily identify it, and may penalize you for it.

The final step is to start to build up incoming links ("backlinks") to your web site. If you do this, you do not need to spend any time at all submitting to the major search engines, since they will eventually find and spider your site as a result of the incoming links (I no longer submit any new sites to search engines, but never have any trouble being listed regardless). Incoming links also have the benefit that they can contribute to improved rankings in some search engines.

* One of the easiest ways to get some incoming links is to submit to Internet directories (there are over a thousand Internet directories), perhaps with the help of directory submission software.

* Getting links from directories, as described above, is an easy win, but it should not be the end of the process. You should continue to work on activities that will get more backlinks on a regular and ongoing basis. This includes writing and submitting original articles to article directories (you can use article submission software to help with this), and exchanging links with other web sites (programs like OutRankSmart, SEO Elite or SEO Equalizer can help facilitate and manage link exchanges).

By S. Tanna. Discover Search Engine Marketing Software at http://www.downloadfocus.com/cat_internet_seo.php

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